Craig Carroll & Co.
Product strategy, technical execution, and growth systems under one roof. We build software, and we help serious companies build and grow theirs.
We operate at the intersection of product, engineering, design, and growth — building our own software and partnering with companies that need all of the above.
We build and operate our own software products — starting with ChoreHero and expanding across consumer and B2B verticals.
Scoping what to build, defining the right audience, and creating a clear path from concept to market-ready product.
Web, product, and system design through production deployment. One team, end-to-end, without the handoff tax.
Acquisition systems, conversion optimization, and lifecycle programs tied directly to revenue and retention metrics.
Software we've built, shipped, and are actively developing.
Consumer SaaS
A household task and chore management app that helps families build routines, track responsibilities, and reward follow-through. Designed to reduce friction around household coordination without turning it into a spreadsheet.
View ProductB2B SaaS
A lightweight project and workflow tool built for lean marketing teams running multi-channel campaigns. Connects strategy to execution without the overhead of enterprise platforms.
In DevelopmentAnalytics
An analytics and reporting layer for small e-commerce operators who need clear, consolidated data without enterprise BI complexity. Built for founders, not analysts.
Coming SoonBeyond our own products, we partner with companies that need senior-level product, design, development, and marketing work — without the bloat of a large agency.
"Software products, consulting, and digital infrastructure for companies that need more than surface-level execution."
Most companies need strategy, design, development, and growth. Few providers deliver all four without quality dropping between them.
We think in systems, not deliverables. Every engagement is approached with product discipline — understanding context, defining the real problem, and building toward measurable outcomes.
We're not generalists guessing at strategy, and not engineers ignoring business context. We move across product, design, engineering, and marketing with genuine competence in each.
We build and run the systems — tracking infrastructure, paid campaigns, funnels, email sequences — not just the strategic frameworks that sit in a slide deck.
Whether you're exploring our products or need a team that can take a product from concept to market — we'd like to hear about it.