About Craig Carroll & Co.
We're not a traditional agency and we're not a single-product startup. We're a parent company that builds software and takes on strategic work for companies that need real execution.
Craig Carroll & Co. was built to operate at the intersection of product, engineering, design, and growth. The company owns and operates its own software products while also offering consulting services to clients who need senior-level cross-functional work.
Our first product, ChoreHero, targets the consumer household management space. Additional products are in active development across B2B SaaS and analytics categories. Services engagements are selective, project-scoped, and led by the same people who build our own products.
The structure is intentional. Running our own software gives us direct experience with the problems we help clients solve — acquisition, conversion, retention, and product-market fit. That feedback loop makes every engagement sharper.
What we operate
- SaaS products across consumer and B2B categories
- Product strategy and consulting services
- Full-stack design and development practice
- Growth marketing and analytics services
Founder
Craig Carroll
Craig is a product-minded builder with a career spanning marketing strategy, UX design, web development, and technical marketing implementation. He started Craig Carroll & Co. to channel that cross-functional background into both owned software products and client engagements.
His background covers the full stack of digital product work — from user research and product positioning through UI design, front-end development, analytics instrumentation, and growth system execution. That range is uncommon, and it's the foundation the company is built on.
Prior to launching his own ventures, Craig worked across brand strategy, performance marketing, and web product roles for businesses ranging from early-stage startups to established companies navigating digital transformation.
Core strengths
- Product strategy and go-to-market planning
- UX design and design systems
- Front-end and full-stack web development
- Growth marketing and performance channels
- Analytics, attribution, and measurement systems
- Marketing automation and lifecycle programs
Interested in working together?
We take on consulting engagements that align with our product and growth focus. Get in touch and we'll see if there's a fit.